Goal:

Conceptualize and write product-focused marketing emails. Each email should be themed to a specific product or category and stay within the brand’s playful voice.

 

My Role:

Write, proofread, and edit all the necessary copy while collaborating with the graphic designer and any related stakeholders. I ideated the story and email layouts while providing guidelines for the designers to follow (with plenty of room for them to get creative). 

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Outcome:

The three email examples tell a specific story centered around a collection of products and focus heavily on the value proposition.