Challenge:

• With Hollar’s massive selection of products and categories, the navigation bar became cluttered, and finding products was a challenge

• Certain niche products also felt out of place in the existing categories, so creating subcategories was also needed

 

Task:

• Re-design the existing navigation bar to make finding products easier and develop a cleaner user interface  

• Create new subcategories for niche products that feel out of place

 

My Role:

• Help conceptualize a new navigation bar interface and layout

• Rename the existing categories 

• Create and name new subcategories

• Establish copy guidelines for navigation and landing pages

 

Other Project Stakeholders:

• Front-end Engineers

• Back-end Engineers

• Creative Director

• Merchandising Team