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HOLLAR

Spotify Radio Ad
Spotify-V1.jpg
Spotify Radio AdHollar
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My Role:

 

My task was to write a 30-second radio ad with a headline and CTA for the banner on Spotify. This ad is meant to attract new customers and generate brand awareness. 

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Key Points to Address:

 

  • Clearly explain what Hollar is to new customers 

  • Highlight the breadth of product categories

  • Include the outlined promotion

  • The tone should stay on-brand — lighthearted and fun

 

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Target Audience:

 

  • Primarily women, millennial moms

  • Ages 25 - 40

  • Interests in pop music, top 40, country, RnB, classic rock, indie rock

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Other Project Stakeholders:

 

  • Frances P.

  • Paolo G.

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