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ITALIC

Podcast Script

Intro

Italic isn’t an everything store, they’re your everything store. Their marketplace connects you with the manufacturers behind the world’s biggest brands and most in-demand products and delivers straight to your door — for up to 63% less.

  • (Optional: If you have any, feel free to start your read with a personal anecdote about one of our products, or how Italic could improve your lifestyle.)

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Talking Points

  • Their team of in-house product experts vets every product — wearing it, sleeping on it, carrying it, working out with it — to ensure it’s of the highest possible quality. They also extensively vet their manufacturers on the ground, visiting factories and inspecting materials.

  • I love (insert product) and it costs less than half of what I would normally spend purchasing it from a regular brand. By taking the brand and retail markups completely out of the equation, they’re able to deliver the lowest prices possible.

  • Plus, you can get free shipping over $50, and free and easy returns.

  • You don’t need to be a member to shop, but joining their $60 Italic Bold membership lets you make the most of spending less. Think exclusive member events and promotions, up to $5 in credit for leaving reviews, even a $120 “Bold Bonus” in Italic Credit simply for being a member. 

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CTA

Get $10 off your first order of $50 or more on italic.com with code PODCAST. Again, that’s code PODCAST for $10 off your first order. 

My Role:


My task was to write an adlib-style script for a podcast with talking points for the host to read while giving them the freedom to add their own style and delivery. 

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Key Points to Address:

 

  • Clearly explain what Italic is to new customers 

  • Show the breadth of products

  • Include the CTA with a promotion

 

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Target Audience:

 

  • Primarily women

  • Ages 18 - 35

  • Interests in pop culture, advice, and comedy podcast genres

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Other Project Stakeholders:

 

  • Liz R.

  • Maggie M.

  • Sherri K.

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